A mobile pet-health marketplace that brings product research, pet profiles, veterinary approval, prescriptions, checkout, and repeat delivery into one guided journey, without feeling clinical.
PharmaZu is a mobile pet-health marketplace connecting products, prescriptions, veterinarians, checkout, and repeat delivery. Devket approached it as a connected product experience rather than a set of isolated screens.
Challenge
Pet-health purchases can require product research, pet selection, veterinarian information, prescription approval, payment, and recurring-delivery choices. The experience needed to simplify that complexity without appearing clinical or intimidating.
For owners, friction anywhere in that chain means a lapsed prescription or a missed reorder, so the journey had to feel effortless while still honoring health-related purchasing requirements.
Devket’s role
Product strategyUX/UI designDesign systemFrontend developmentBackend / platform architectureQALaunch support
Solution
Devket designed a guided commerce journey combining product discovery, pet profiles, veterinary approval, prescription information, checkout, and autoship, friendly in tone, rigorous in structure.
Shop by pet
Pet profiles tailor discovery by species, condition, and brand so the right products surface first.
Prescription-aware
Clear indicators and veterinarian selection handle approval without breaking the shopping flow.
One-step checkout
Promotional codes, saved payment, and a focused checkout reduce drop-off at the critical moment.
Built for repeat
Autoship subscriptions turn a one-time purchase into an ongoing relationship.
Product experience
Inside the product
Discovery and profiles
Search, filters, and pet profiles let owners shop by pet, condition, and brand, keeping a large catalog navigable and personal.
Prescription and approval
Prescription indicators and veterinarian selection guide owners through approval requirements inside the purchase, not around it.
Checkout and autoship
Checkout and autoship
A one-step checkout with promo codes and saved payment leads into autoship, so repeat delivery is the easy default.
Key features
What makes it work
Search & filters
Shop by pet, condition, and brand to make a large catalog immediately navigable.
Prescription indicators
Owners always know what needs approval before they reach checkout.
Pet profiles
Per-pet context personalizes discovery and keeps recommendations relevant.
Veterinarian selection
Built-in approval methods keep health purchases compliant and frictionless.
One-step checkout
Promo codes and saved payment minimize the steps to purchase.
Autoship subscriptions
Recurring delivery builds retention and long-term customer value.
Technology
The stack behind it
Experience
React NativeTypeScript
Application
Node.jsREST API
Data
PostgreSQLFirebase Auth
Integrations
StripeShipping APIs
Infrastructure
AWS
Outcome
What changed
→A fragmented veterinary-commerce journey brought into one guided experience
→Clearer path from research to confident purchase
→Prescription requirements handled without friction
→A strong foundation for repeat purchasing
→Autoship built for long-term relationships
→A friendly experience for a health-sensitive category
The full story
Go deeper in this case study
Open the full document to read the detailed process, screens, and decisions behind PharmaZu.
